Every venue owner wants the bride-to-be to be excited at the thought of spending her big day with you. When looking at all the options, she’s is trying to imagine her perfect day. It’s your job to help her do that, with your venue at the centre, in the most powerful and effective way that you can.
It’s said that people buy emotionally and then use rational arguments to justify the decision they’ve already made. Is your venue marketing speaking to that emotion?
It seems little touches us more, than music. It holds more emotion and goes deeper than words. Many people turn to music when words are not enough – at funerals, weddings, at times of heartbreak and euphoria.
Are you using the power of music in your venue marketing?
In the article The Neuroscience Of Music by Jonah Lehrer, he writes…
When listening to our favorite songs, our body betrays all the symptoms of emotional arousal. The pupils in our eyes dilate, our pulse and blood pressure rise, the electrical conductance of our skin is lowered, and the cerebellum, a brain region associated with bodily movement, becomes strangely active. Blood is even re-directed to the muscles in our legs. (Some speculate that this is why we begin tapping our feet.) In other words, sound stirs us at our biological roots.
You know Brides to Be never tire of looking a beautiful wedding images so make sure you have some amazing photography to set the scene and showcase your venue at it’s best. Do you have some great places for wedding photography? Then show her. Do you have flexible venue options for smaller or larger wedding parties?
Why SHOULD she choose you? Tell the story with beautiful pictures. Now you’re ready to take it to the next level. The most powerful marketing cocktail you can create with the addition of some beautiful music.
Imagine yourself in her shoes. Looking through website after website for a little inspiration. And then coming across a piece of content that makes her stop, listen and dream for a moment. Lost in her thoughts and imagination for a minute or so, and allowed to dream. Now you’ve connected… and giving her more than a digitised pamphlet.
If you’re looking for ways to get started, Lemonjet Studios can help. Contact us today to and we’ll show you how you can integrate exciting, engaging video content into your online marketing and compete on something other than price.