Can you believe it?
This study by Associated Press says our attention spans are now less than the humble goldfish!
Our average attention span is now just 8 SECONDS. A goldfish has an average attention span of 9 seconds.
But in truth, it’s not that hard to imagine why. Just look at the amount of information and stuff we are hit with everyday.We’re constantly flooded with advertising, emails, text messages, social media updates, phone calls, meetings…. on and on…
People brains are taxed with a ton of info competing for our attention. And if you can’t get to the point ‘toot sweet’ you risk being ignored or dismissed.
Long story short – if you want to be successful in getting heard and noticed above all the noise, keep it brief.
See more of the Attention Span Stats from Associated Press http://www.statisticbrain.com/attention-span-statistics