We’ve all seen BEFORE and AFTER photos used in marketing, they’re everywhere. Why? Because they work.
So why is that? Well there’s a few reasons. Any great sales person will tell you…
But more important than that, you need to persuade them that your product can deliver the same results for THEM. Prove to them that this can work for them too.
Often people don’t know how good something is, until they first know how bad it was. Why? Because the result is rarely as impressive as the journey towards that result. And before and after pictures show that journey perfectly.
It's Your Job To Make Them Believe
Another reason before and after pictures work so well is because they CONTROL THE STORY as it plays in someone’s mind.
If you SAY “we can create your perfect smile”, how do they know?
With pictures as proof, you’re controlling their mental images and showing the proof they need, so they’re less likely to disagree.
Create a Better Viewing Experience
As an example, take a look at this short video. Each dental transformation is shown as AFTER, BEFORE, AFTER. Video gives you an added benefit over static pictures on the page. Because with video you can control the timing so the less pleasant shots show for only a moment, and still show the transformation journey to full effect.